Advertisers: Benefits
Prisma Digital Media (Prisma) considers Internet user privacy to be of paramount importance. Prisma’s privacy practices as described in this policy reflect our commitment to protecting users' privacy.
Advertiser Services
Prisma Digital Media (Prisma) is an online advertising solution provider, offering its industry-leading ad serving technology and CPA-based performance programs. The technology we use enables us to identify the audience most likely to respond to an advertisement and to tailor ad placement accordingly. To do this, Prisma uses cookies and action tags (a.k.a. web beacons), to collect such anonymous information as session date and time, web pages viewed by the user, and other anonymous data such as search terms. In addition, Prisma collects the user’s IP address. None of this information is associated with a known user by Prisma. For more information about cookies and action tags and your choice to opt out of cookies of one of our ad serving providers Right Media, please click here to review the Right Media privacy policy.
Prisma uses the aggregation of anonymous data to help us determine which ads perform best and which content is most appropriate for different users on an anonymous basis. This aggregate information may be shared with Prisma’s affiliates, partners and customers.
Prisma’s publisher insertion order contains detailed privacy language that our publishers are legally bound to follow. This language requires compliance with “all applicable laws and regulations (including but not limited to laws governing privacy, and data protection), and with the Self-Regulatory Principles Governing Online Preference Marketing promulgated by the Network Advertising Initiative (NAI).” Further, Prisma’s publisher insertion order also contains links to the NAI’s web site and suggested privacy language. Prisma also requires that its advertisers disclose their privacy practices and recommends adherence to NAI Principles.
The Prisma Website
This website is intended primarily to offer information about our company and the services it provides. Like many Web sites, Prisma may also collect and use anonymous site traffic data. Such data may include cookies, Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time, and clicks. Prisma may use these data to analyze trends, administer the site, customize messaging, and track aggregate site usage.
Right to Change This Policy
Prisma reserves the right to change this policy at any time. We encourage you to review this policy whenever you visit our site in order to understand how your privacy may be affected. If we materially change how we use information about you, we will post a prominent notice prior to implementing the change.
Complaints and Outside Resources
If you have questions about this policy or would like more information about our practices, please contact us at privacyinfo@prismadm.com or write to us:
Privacy Coordinator
Prisma Digital Media
4000 Hollywood Blvd. Suite 270-N
Hollywood, FL 33021