Advertisers: Our Services
Search Engine Marketing (SEM)
At Prisma Digital Media, we specialize in all facets of online marketing, including SEM. Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages. Prisma utilizes various SEM methods including: search engine optimization (or SEO), paid placement, and paid inclusion.
Search Engine Optimization (SEO)
Search Engine Optimization, (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via natural, organic, search results for targeted keywords. The earlier a site is presented in the search results or the higher it ranks, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and specific vertical search engines.
Paid Placement
Prisma refers to Paid Placement in Search as an advertising model, where advertisers only pay when a user actually cicks on an ad to visit the advertiser's web site, and is also known as Pay Per Click (PPC).
Paid Inclusion
Paid inclusion is yet another search engine marketing product where Prisma is able to negotiate the inclusion of products (websites) in search engines.